Vedika | Service & Experience Designer

+6

Years designing

+100M

Users impacted

Hi, I’m Vedika Optimist | Realist | Workist

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Portrait of Vedika with arms crossed
Portrait of Vedika with arms crossed

About Me

I’m a service and experience designer and researcher with 6+ years of work experience. Since 2019 I’ve helped teams in energy, automotive, finance and banking turn tangled, offline processes into calm digital services, from research and workshops all the way to pixel-level UI.

98%

Chance I’ll ask a “why?” or “how?” one more time

Vedika giving two thumbs up
Vedika working on her laptop
  • I'm high on empathy and identifying strength's of people around me. I make sense of complexity quickly, whether it’s a workshop room or a web of systems.

  • I bring structure, strategic and analytical thinking, whilst picking up new domains early and implimenting timely.

Trusted by teams at

  • Accenture
  • BMW
  • Virgin Money
  • Deutsche Börse Group
  • Bharat Petroleum
  • Roche
  • ADNOC
Selected Work

Case Studies

Highlights

My Journey

From design school to service design in Glasgow and back. These are the moments that shaped how I work.

Get in touch

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“Your work can be trusted without the need for micromanagement.”
Design lead · ZMW
In their words

What people I’ve worked with say

Leading a team

“She effectively guided the team through the synthesis process … and delivered the final output on time.”
Workshop lead · Energy client

Collaboration

“…created space for brainstorming, which helped team members working on different flows finalize design decisions quickly.”
Experience designer · DPCL

Leadership

“Her leadership stands out through your ownership, clarity in direction, and ability to keep the team aligned.”
New joiner · Internal initiative

Want to get in touch? Drop me a line

I read every message and try to reply within a couple of days.